treg vs Apollo.io: Apollo MCP, API and pricing compared

treg vs Apollo: the short answer

Both give you people and company data, and Apollo's API is in the treg catalog. treg is like OpenRouter for tools: one API key and one balance for many paid APIs. treg lets your agent call Apollo beside many other people and company data providers, plus SEO, social and ad tools, through one token, per call at the provider's rate with 0% markup and no seats. Apollo is a full sales platform: its own contact database, sequences, a dialer and a CRM, on per-seat plans with credits. Keep Apollo for your reps, connect your Apollo key to treg, and treg never meters your agent's calls on it.

Which one fits

Different tools fit different jobs. Here is when each one is the better choice.

Choose Apollo if

Your reps need sequences, a dialer, call recording and a CRM.
You want 240M+ contacts and 30M+ companies with rich filters in one product.
You want a first-party MCP server with about 60 actions, including writes.
You want a free plan with no time limit, and many API endpoints that use no credits.

Choose treg if

Your agent checks several people and company data providers through one token.
You want no seats: each call billed at the provider's rate, with 0% markup.
You want SEO, social, ad library and generation tools beside the people data.
You already have an Apollo key and want your agent to use it, never metered, beside every other provider.
You want a team daily spend cap and a per-call cost ceiling on your agent's calls.

treg vs Apollo, side by side

Each Apollo cell restates Apollo.io's own public pages on 3 November 2026. "Not published" means those pages say nothing about it, not that the feature does not exist.

Feature	treg	Apollo
Billing
How you pay	A prepaid team balance. Each catalog call is billed at the provider's own rate. No subscription and no seats.	Per-seat plans with credits that reset each cycle. Apollo's own article (17 September 2026) lists Basic $49, Professional $79 and Organization $119 per user a month, billed annually.
Free start	$1.00 of credit, once per new verified account. No card.	A free plan with no time limit. Search and enrichment by MCP or CLI need a work email.
Fees	0% markup, a commitment in the terms. No top-up fee. Calls on your own keys, tools and connected accounts are never metered, except X through treg's own X app, which X bills per use.	Enrichment costs 1 to 9 credits a person (+8 with a mobile number). Many other API endpoints use no credits.
What your agent can use
Size, in their words	4,100+ tools across 126 providers, including Apollo's people search and enrichment and many other people and company data providers.	240M+ contacts and 30M+ companies in its own database.
Paid data with no account at the vendor	Yes: SEO and SERP data, backlinks, people and company enrichment, social profiles and posts, ad libraries, web search and scraping, image, video and voice generation.	Its own people and company data, plus waterfall email and phone from other vendors, in credits.
Your own accounts	Google Analytics, Search Console, Google Ads, Business Profile, Tag Manager, Meta Ads, TikTok Ads, Microsoft Advertising, Pinterest Ads, Snapchat Ads, YouTube, LinkedIn, Slack, X, TikTok, Instagram and Facebook Pages.	Mailboxes for sequences; free plans connect Gmail only.
Actions (writes)	Writes in your connected accounts (ad changes, Slack messages, social posts) and any API or CLI your team registers. No triggers or scheduled workflows: the agent runs the steps.	About 60 MCP actions, including CRM records, lists, sequences and one-off email.
What a call returns	The provider's own answer, unchanged. Routed tools add a small wrapper and say so.	Apollo's own API response.
How your agent connects
MCP	A remote MCP server with OAuth or a token header, for Claude, ChatGPT, Claude Code, Codex, Cursor and others.	A first-party remote MCP server with OAuth or an API key.
API, CLI and SDKs	An HTTP API (method, path, query and body reach the provider unchanged), a CLI and an agent skill. No SDKs.	A REST API with an OpenAPI spec, and a CLI.
Bring your own keys	Yes, on every account. Your team's key always wins and is never metered.	Not applicable: you use your Apollo account.
Open source and self-host	Code on GitHub under Apache 2.0 with added terms. You can self-host for your own team; offering it as a hosted service to others needs permission.	No. The CLI's source is on GitHub.
Control
Price before the call	Yes. Each tool's rate, with its source and the date it was checked.	Credit costs per endpoint are published in the API docs.
Spend limits	A team daily spend cap, a per-call cost ceiling, per-member daily call caps and daily budgets per tagged customer (advisory). No per-key hourly or lifetime caps.	Per-user credit caps set by admins.
Call records	An audit log of calls with their cost, and every charge in the balance ledger.	API usage and credit usage stats.
Team	Teams with owner, admin, member and viewer roles, and tool access per member.	Seat-based teams; SSO on Custom plans.

treg's catalog size is read live from the catalog. Prices change; check each product's own pricing page before you decide.

0% additional fee.

$provider rate + $0.000 markup = your price

we earn on volume pricing with vendors - not on you

The trade-off

What each one does better

Where Apollo does best

01
Its own database. 240M+ contacts and 30M+ companies, searchable with rich filters.
02
Outreach built in. Sequences, a dialer, call recording, tasks and deals, in the same system as the data.
03
Writes by MCP. About 60 actions, including CRM records, lists, sequences and one-off email.
04
Free endpoints. Many Apollo API endpoints use no credits.
05
An interface for reps. A polished app for people who never touch an agent.

Where treg is the better choice

01
Many providers, one token. Apollo is one of many people and company data providers among 4,100+ tools across 126 providers. Routed tools try the next provider when one misses an email or phone, and say so.
02
No seats, 0% markup. A prepaid balance billed per call at the provider's rate. 0% markup is a commitment in the terms, with no top-up fee.
03
More than sales data. SEO, social, ad libraries, web scraping and generation sit beside the people data.
04
Your Apollo key, never metered. Connect your own Apollo key, and your agent's Apollo calls use your Apollo credits, with no charge from treg.
05
Dollar limits, prices first. A team daily spend cap, a per-call cost ceiling and per-member call caps, and each tool's price with its source and checked date before the call.

Not either-or

Using Apollo and treg together

Apollo's API is in the treg catalog. Keep Apollo for your reps' sequences and CRM, connect your Apollo key to treg, and let your agent use it beside the other data providers.

Apollo.io is in the treg catalog too: see every Apollo.io tool on treg, with its price.

Give your agent
every tool in the catalog.

$ set up treg — https://treg.to/llms.txt

Get started

Frequently Asked Questions

Is there an Apollo.io alternative for AI agents?

It depends: treg gives your agent Apollo.io's people search and enrichment beside many other people and company data providers through one token, while Apollo.io is a full sales platform. Apollo.io has its own database of 240M+ contacts and 30M+ companies, sequences, a dialer and a CRM for reps.

How much does Apollo.io cost?

Apollo.io pricing is a free plan plus per-seat paid plans, while treg has no seats and bills each call at the provider's rate with 0% markup. Apollo's own article of 17 September 2026 lists Basic at $49, Professional at $79 and Organization at $119 per user a month, billed annually.

Does Apollo.io have an MCP server?

Yes. Apollo.io has a first-party remote MCP server with OAuth or an API key, and treg is a remote MCP server with OAuth or a token header. The Apollo.io server lists about 60 actions, including CRM records, lists, sequences and one-off email. Free Apollo.io accounts on a personal email cannot search or enrich by MCP.

Does Apollo.io have an API?

Yes. Apollo.io has a REST API with an OpenAPI spec and a CLI, and Apollo.io's API is also in the treg catalog. On 3 November 2026 the Apollo.io pricing page said API access is on Custom plans, while Apollo's docs published rate limits for Free through Organization, so check with Apollo.io.

Apollo.io vs treg: which is cheaper for an AI agent?

It depends on the call: Apollo.io charges 1 to 9 credits to enrich a person, plus 8 when a mobile number comes back, while treg bills each call at the provider's rate and shows the price before you run it. Many other Apollo.io API endpoints use no credits, and Apollo.io credits do not roll over.

Can I use Apollo.io and treg together?

Yes. Apollo.io's API is in the treg catalog: keep Apollo.io for your reps' sequences and CRM, and connect your Apollo key to treg. Your agent's Apollo calls then use your Apollo credits, with no charge from treg, beside the other data providers.

Does treg try another provider when Apollo.io misses an email?

Yes, on routed tools. treg's routed tools try the next people data provider when one misses an email or phone, and say so in the answer. Apollo.io adds waterfall email and phone from other vendors, billed in Apollo credits.

Sources and method

Apollo home pagehttps://www.apollo.io
Apollo pricinghttps://www.apollo.io/pricing
Apollo plan details, by Apollohttps://www.apollo.io/insights/more-information-on-what-they-are-paying-for-in-apollo-plan-detailsusage-walkthrough
API pricinghttps://docs.apollo.io/docs/api-pricing.md
Apollo MCPhttps://docs.apollo.io/docs/apollo-mcp.md
Rate limitshttps://docs.apollo.io/reference/rate-limits.md

We read these pages on 3 November 2026. treg's own facts come from its pricing, terms and code. We left out what we could not check, and we do not guess why a product works the way it does.

Something wrong or out of date? Write to jason@treg.to and we will fix it.

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